Across  the  world, more and more consumers are seeking out brands who share their values
Those who can help them live healthier, happier lives, enjoy more quality time with their loved 
ones, and do less harm to the planet. The  conscious  consumer  is here – for good.  


As your customers prioritise their wellbeing,  relationships, and the environment, and scrutinise you like  never before,
how will you respond? 


There’s a real opportunity to earn their  loyalty by showing  them a better  way forward.
 By rewarding  their  good  choices. And  by  inspiring with campaigns that connect them with your brand story.  


Showing  you care  is a planet-sized opportunity.  Let’s change the world - for good! 


Join us in Berlin, one of the world’s most creative and energetic cities, for tcc’s Loyalty Forum 2020. Discover the latest approaches to engaging and rewarding shoppers. Hear from prominent thought leaders and industry experts. Get hands on in our retail experience area. Tour the most forward-thinking stores in this innovative city. 


Register Here


tcc International Marketing Forum



29 - 30 April 2020




Berlin Germany



Walter Robb
Former Co-CEO of Whole Foods Market​
Giovanni Merante
Loyalty Campaigns Director of Esselunga
Peter Agnefjäll
Former President and CEO
of IKEA Group
Cristianne Close
Market Specialist at WWF Global Market Practice
Duncan Goose
Founder of Global Ethics and the One Water brand
Alicia Mowder
Head of US Marketing
Circle K
Duncan Goose
Founder of Global Ethics and the One Water brand
Kate Ancketill
CEO & Founder of GDR Creative Intelligence
Philipp Hohmann
Head of Brand Communications
REWE Group


Bryan Roberts
Global Insight Director
tcc Global
Marco Camisi
VP Sports
& Entertainment Campaigns
tcc Global









Market leader EDEKA is justifiably regarded as one of European grocery’s great innovators, its independent retailers opening some fantastic new formats across the country. This concept store, opened in 2018, offers an extensive award-winning produce section, sushi counter, innovative health & beauty department, juice bar and excellent wine section. 

Operated by an independent retailer under the HIT umbrella, this supermarket was very recently renovated and houses many innovations, including handmade sushi, smoothie dispenser, pineapple machine, frozen yoghurt bar, salad bar, and wine-sampling station. The store is spread over two floors, with excellent food counters and a children’s play area on the lower level. 

This iconic Berlin landmark began life as a 1950s office building. Soon rechristened the Bikinihaus by locals, it has been overhauled over the last decade to become a must-visit attraction in the city. Today, the building is home to 44 stores, 13 restaurants and the Kantini food court featuring 14 international food counters – making it an ideal lunch destination during the store tour. 







Described by industry experts IGD as a store that “incorporates all of the retailer’s latest thinking,” this REWE supermarket – located in a former market hall - is large and spacious, with low-level fixtures creating compelling sight lines across the fresh area. It incorporates some new and interesting features to differentiate it, including state-of-the-art food counters, an instore poké bar, automatic touch-controlled fridge doors and a wine-tasting section. 

Nominated by the German Trade Association HDE as Store of the Year 2019, and winner of the POPAI Award 2019, this store saw PENNY – one of Germany’s leading discounters – cooperate with local street artists to create a truly unique store concept. The highly localised store also includes real crash barriers, street lamps from the 1970s and original Berlin street dustbins, coming together to create a genuine one-of-a-kind experience. 

With over 60,000 square metres of selling space and more than 380,000 articles available, KaDeWe is the second largest department store in Europe after Harrods in London.

It attracts 50,000 visitors every day. Its sixth floor houses a food hall and wide array of restaurants. It has around 110 cooks and 40 bakers and confectioners supplying more than 30 gourmet counters. 



This is a world-famous bike store with a colossal range of bikes, scooters, ebikes & equipment. The 16,000 square metre store – in a former slaughterhouse – includes a test track for customers to try out bikes and a workshop for repairs. Founded in the 1930s, the company is still family-run by the third generation and, with 20 stores, is Germany’s largest bicycle retailer. 

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