Across the world, more and more consumers are seeking out brands who share their values
Those who can help them live healthier, happier lives, enjoy more quality time with their loved ones, and do less harm to the planet. The conscious consumer is here – for good.
As your customers prioritise their wellbeing, relationships, and the environment, and scrutinise you like never before,
how will you respond?
There’s a real opportunity to earn their loyalty by showing them a better way forward.
By rewarding their good choices. And by inspiring with campaigns that connect them with your brand story.
Showing you care is a planet-sized opportunity. Let’s change the world - for good!
event
Join us in Berlin, one of the world’s most creative and energetic cities, for tcc’s Loyalty Forum 2020. Discover the latest approaches to engaging and rewarding shoppers. Hear from prominent thought leaders and industry experts. Get hands on in our retail experience area. Tour the most forward-thinking stores in this innovative city.
Title:
tcc International Marketing Forum
Dates:
29 - 30 April 2020
Location:
Messe,
Berlin Germany
speakers
WALTER
ROBB
Ardent organic advocate, Walter has a long and varied entrepreneurial history in natural foods, ranging from retailer to farmer to consultant. In 2010, he became co-CEO of Whole Foods Market, which was acquired by Amazon for $13.7 billion in 2017. He is now Chairman of Whole Kids Foundation and Whole Cities Foundation, among other industry Directorships.
Walter Robb
Former Co-CEO of Whole Foods Market
GIOVANNI
MERANTE
Giovanni is the Loyalty Campaigns Director of Esselunga, one of the leading Italian food retailers. He joined Esselunga in 1994 working on the launch and development of their loyalty platform Fìdaty. In 2015, Esselunga launched its Amici di Scuola community campaign with TCC and, since then, it has become an annual feature of the Fìdaty platform. It has distributed more than €80 million in resources to over 13,000 schools, resulting in a positive return on investment and enhancing Esselunga’s image in social responsibility.
Giovanni Merante
Loyalty Campaigns Director of Esselunga
CRISTIANNE
CLOSE
As WWF’s Markets Practice lead, Cris provides strategic direction and leadership for WWF’s work on markets and sustainable production and consumption. She has worked for McDonald’s and Syngenta, as well as foundations, designing projects in Latin America, India and Africa focused on sustainable value chains, community enterprise and smallholder market access.
Peter Agnefjäll
Former President and CEO
of IKEA Group
Cristianne Close
Market Specialist at WWF Global Market Practice
ALICIA
MOWDER
As a retail and restaurant expert, Alicia leads the U.S. Marketing team at Circle K, a global convenience store industry leader. She works with colleagues to provide a great guest experience that makes the everyday journey easier.
Prior to Circle K, Alicia was the Sr. Director of Brand Marketing at Sonic Drive-In and she focused on menu and new product strategy and campaign planning.
DUNCAN
GOOSE
Duncan is Founder and CEO of One, which exists to fund water projects in Africa, primarily by selling One drinks. More recently, Duncan founded Water Unite, an inspiring initiative that aims to raise $5bn a year for water, sanitation and plastic waste management projects globally through a micro-levy on bottled water sales.
Duncan Goose
Founder of Global Ethics and the One Water brand
Alicia Mowder
Head of US Marketing
Circle K
Duncan Goose
Founder of Global Ethics and the One Water brand
KATE
ANCKETILL
Kate is one of the world’s top trend forecasters for retailers, retail and product brands. She advises large corporations, such as P&G, Microsoft, and Tesco on where to innovate, adapt and invest resources. As a speaker, Kate covers everything from the fall and rise of the high street to the impact of AI on customer experience.
PHILIPP HOHMANN
Philipp is responsible for all umbrella brand activities of REWE – Germany´s 2nd largest retailer with a growing customer base of more than 40 million people. Before REWE Philipp held several senior marketing roles in the CPG industry, i.e. L’Oréal and Pernod Ricard.
Kate Ancketill
CEO & Founder of GDR Creative Intelligence
Philipp Hohmann
Head of Brand Communications
REWE Group
MASTER CLASS
BRYAN ROBERTS
tcc’s Global Insight Director, Bryan collaborates with major retailers to create meaningful shopper loyalty. He has over 20 years’ experience in the retail research and insights industry, working for some of the world’s largest retailers and FMCG suppliers. He is also a frequent commentator on retail issues for the global media and a sought-after speaker.
Bryan Roberts
Global Insight Director
tcc Global
MARCO
CAMISI
Marco brings a deep knowledge of the entertainment and licensing industry, collectables and publishing trends to his role as Head of Sports & Entertainment at tcc Global. His team creates solutions to engage kids and families through gameplay, educational content, trend-based original stories and major licensing events, such as movies and cartoons.
Marco Camisi
VP Sports
& Entertainment Campaigns
tcc Global
LOCATION
STORE TOURS
STORE
01
STORE
02
STORE03
Market leader EDEKA is justifiably regarded as one of European grocery’s great innovators, its independent retailers opening some fantastic new formats across the country. This concept store, opened in 2018, offers an extensive award-winning produce section, sushi counter, innovative health & beauty department, juice bar and excellent wine section.
Operated by an independent retailer under the HIT umbrella, this supermarket was very recently renovated and houses many innovations, including handmade sushi, smoothie dispenser, pineapple machine, frozen yoghurt bar, salad bar, and wine-sampling station. The store is spread over two floors, with excellent food counters and a children’s play area on the lower level.
This iconic Berlin landmark began life as a 1950s office building. Soon rechristened the Bikinihaus by locals, it has been overhauled over the last decade to become a must-visit attraction in the city. Today, the building is home to 44 stores, 13 restaurants and the Kantini food court featuring 14 international food counters – making it an ideal lunch destination during the store tour.
STORE
04
STORE
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Described by industry experts IGD as a store that “incorporates all of the retailer’s latest thinking,” this REWE supermarket – located in a former market hall - is large and spacious, with low-level fixtures creating compelling sight lines across the fresh area. It incorporates some new and interesting features to differentiate it, including state-of-the-art food counters, an instore poké bar, automatic touch-controlled fridge doors and a wine-tasting section.
Nominated by the German Trade Association HDE as Store of the Year 2019, and winner of the POPAI Award 2019, this store saw PENNY – one of Germany’s leading discounters – cooperate with local street artists to create a truly unique store concept. The highly localised store also includes real crash barriers, street lamps from the 1970s and original Berlin street dustbins, coming together to create a genuine one-of-a-kind experience.
With over 60,000 square metres of selling space and more than 380,000 articles available, KaDeWe is the second largest department store in Europe after Harrods in London.
It attracts 50,000 visitors every day. Its sixth floor houses a food hall and wide array of restaurants. It has around 110 cooks and 40 bakers and confectioners supplying more than 30 gourmet counters.
STORE
07
This is a world-famous bike store with a colossal range of bikes, scooters, ebikes & equipment. The 16,000 square metre store – in a former slaughterhouse – includes a test track for customers to try out bikes and a workshop for repairs. Founded in the 1930s, the company is still family-run by the third generation and, with 20 stores, is Germany’s largest bicycle retailer.
